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2022 Costco lobster and seafood is a hot seller during Spring Festival
Costco lobster and seafood is a hot seller during Spring Festival - Canadian cooked frozen lobster gains popularity in China's high-end retail market!
Canadian frozen lobster has seen a global increase in demand in terms of both volume and price over the last 2 years. The export value of frozen lobster in 2021 increased by nearly 100% year-on-year, with much of the increase coming from the retail market. This retail growth stems from the effects of the COVID-19 pandemic which caused more consumers, unable to go to restaurants, to turn to retailers to buy cooked frozen lobsters to enjoy at home. Convenient and uncomplicated, the whole cooked frozen lobster can be eaten directly after thawing. Because Canadian frozen lobsters are frozen fresh after being caught, the meat is fresh and delicious, helping it become a favorite of families around the world.
Image source: Costco official WeChat account
The Canadian province of New Brunswick is the world’s largest producer of frozen lobsters, accounting for more than 50% of the world’s total production. Canadian lobsters are favoted by consumers around the world for their high standards of food safety and high-quality lobster meat.
Preparation: Frozen lobster products should be eaten as soon as possible after thawing. If not immediately eaten, the lobsters should be refrigerated after thawing. The maximum shelf life is 24 to 36 hours. Avoid rinsing cooked frozen lobster in the sink to ensure the original taste of lobster meat isn’t washed away.
The event not only gave consumers a better understanding of New Brunswick lobsters but also offered lobster home cooking lessons and delicious lobster dish samples on-site.
All the essentials were on hand to ensure that consumers in Shanghai and Suzhou could easily prepare an amazing lobster meal for the whole family during the new year celebration!
Canadian Frozen Lobster
Frozen lobster has many advantages. Because live lobsters are snap-frozen within hours of leaving the ocean, locking in nutrients, moisture and fresh flavors, the high quality and the great taste of the lobster meat is stably preserved.
How to properly store and thaw cooked frozen lobster
Storage: The ideal freezing temperature at a professional level is -26°C to -30°C. In this temperature frozen lobsters can be stored for 9 months without loss of quality. The average family can store frozen lobsters in their home freezer at -18°C to -22°C.
Note: Thawed lobster should not be refrozen.
Thawing: The best way to thaw cooked frozen lobster is to place the lobster in an airtight bag on a tray and thaw it in the freezer compartment of the refrigerator. The thawing time will vary according to the size of the lobster but the typical thawing time of each cooked frozen lobster is 4-6 hours.
Note: Do not thaw lobster in warm water or at room temperature, as this will cause the lobster to lose moisture and become too tender.
Preparation: Frozen lobster products should be eaten as soon as possible after thawing. If not immediately eaten, the lobsters should be refrigerated after thawing. The maximum shelf life is 24 to 36 hours. Avoid rinsing cooked frozen lobster in the sink to ensure the original taste of lobster meat isn’t washed away.
How to eat:
Frozen lobster can be eaten directly after being thawed. The lobster itself is fresh and sweet without any seasoning. Since Chinese consumers generally prefer eating hot food, they can also be fried with butter. This method preserves original freshness of the lobster while adding a slight sweet flavor to the meat.
Butter Fried Frozen Lobster
- Thaw the lobster in the refrigerator or under running water.
- Separate the lobster head and lobster tail, and use a knife to cut the lobster tail into small pieces for later use.
- Melt a small piece of butter in a frying pan and add chopped garlic cloves and lobster.
- Cooked frozen lobster does not need to be cooked for a long period of time, it can be eaten after frying briefly in the pan for a few minutes.
Reasons to Choose New Brunswick Lobster Products:
– Reliable source of premium, plump hard-shell cold water Canadian lobster
– The Canadian Food Inspection Agency CFIA ensures that products meet the requirements of the world’s highest food safety regulations, as well as BRC and SQF food safety certifications
– New Brunswick is a world-leader in sustainable fisheries development management with all New Brunswick lobster fishing areas MSC certified.
As we welcome the Year of the Tiger, Canadian lobster has already entered thousands of households in the form of a wide variety of products.
An easy to prepare delicacy that will bring joy and excitement to the New Year’s reunion dinner table, Canadian lobster has been embraced by China’s young consumers as they add a trendy element to traditional dishes. Canadian lobster is becoming as the star of a traditional seafood hot pot dinner in China.
Costco is the second largest retailer in the world and the originator of membership-only warehouse stores. For many years, Costco has continually provided high-quality goods at reasonable prices and great service to their members. Already a household name in the United States, the legendary retail chain opened two stores in Shanghai and Suzhou in August 2019 and December 2021, respectively, to provide Chinese consumers with high-quality and products at great value.
Shanghai Minhang Costco
Suzhou New District Costco